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Glossary
Clear definitions for SEO & GEO (Generative Engine Optimization) terms.
Answer Engine Optimization (AEO) explained
Answer Engine Optimization (AEO) optimizes content for answer engines like ChatGPT and Google AI Overviews. How it relates to SEO and GEO.
Citation rate in AI answers explained
Citation rate measures how often your domain is cited as a source in AI answers — separate from plain brand mentions in the text.
GEO audit: check your AI visibility
A GEO audit checks how well your brand and content are prepared for visibility in AI answers — content, structure, mentions and monitoring.
GEO vs. SEO: the difference explained
GEO vs. SEO: SEO ranks in the Google results list, GEO drives mentions in AI answers. Differences, overlaps and how to combine both.
Google AI Overviews: what brands need to know
Google AI Overviews are AI-generated answers at the top of Google search. How they affect clicks — and how to gain visibility.
How to measure AI visibility
How to measure AI visibility: use fixed prompts across ChatGPT, Perplexity & co. to track how often and where your brand appears in AI answers.
How to rank in ChatGPT (a GEO guide)
How to get mentioned in ChatGPT answers: structured content, citability, mentions on relevant sources and monitoring. Practical GEO steps.
LLM monitoring: watch your brand in language models
LLM monitoring tracks how large language models (ChatGPT, Gemini, Claude) portray your brand — mentions, sentiment and sources.
Share of voice in AI search explained
Share of voice (SoV) in AI search measures your portion of all brand mentions in AI answers — a core GEO success metric.
What is GEO (Generative Engine Optimization)?
GEO (Generative Engine Optimization) is optimizing content so a brand appears in AI answers from ChatGPT, Perplexity and Google AI Overviews. Definition, how it differs from SEO, and first steps.
What is prompt tracking?
Prompt tracking means running fixed prompts against AI models regularly to measure your brand's visibility over time.